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undergraduate thesis
UTJECAJ MARKETINGA NA AUTOINDUSTRIJU
2018. urn:nbn:hr:125:255233
Koraca, Vedran
The Polytechnic of Rijeka
Transport Department

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Koraca, V. (2018). UTJECAJ MARKETINGA NA AUTOINDUSTRIJU (Undergraduate thesis). Rijeka: The Polytechnic of Rijeka. Retrieved from https://urn.nsk.hr/urn:nbn:hr:125:255233

Koraca, Vedran. "UTJECAJ MARKETINGA NA AUTOINDUSTRIJU." Undergraduate thesis, The Polytechnic of Rijeka, 2018. https://urn.nsk.hr/urn:nbn:hr:125:255233

Koraca, Vedran. "UTJECAJ MARKETINGA NA AUTOINDUSTRIJU." Undergraduate thesis, The Polytechnic of Rijeka, 2018. https://urn.nsk.hr/urn:nbn:hr:125:255233

Koraca, V. (2018). 'UTJECAJ MARKETINGA NA AUTOINDUSTRIJU', Undergraduate thesis, The Polytechnic of Rijeka, accessed 03 April 2024, https://urn.nsk.hr/urn:nbn:hr:125:255233

Koraca V. UTJECAJ MARKETINGA NA AUTOINDUSTRIJU [Undergraduate thesis]. Rijeka: The Polytechnic of Rijeka; 2018 [cited 2024 April 03] Available at: https://urn.nsk.hr/urn:nbn:hr:125:255233

V. Koraca, "UTJECAJ MARKETINGA NA AUTOINDUSTRIJU", Undergraduate thesis, The Polytechnic of Rijeka, Rijeka, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:125:255233

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Metadata
TitleUTJECAJ MARKETINGA NA AUTOINDUSTRIJU
AuthorVedran Koraca
MentorMarino Golob (mentor)
Committee memberIvica Barišić (predsjednik povjerenstva)
Committee memberIvan Pogarčić (član povjerenstva)
GranterThe Polytechnic of Rijeka
(Transport Department)
Rijeka
Defense date and country2018-05-22, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Život bez automobila u današnje je vrijeme nezamisliv. Automobil je promijenio moderno društvo pruživši čovjeku neovisnost i slobodu u pogledu mobilnosti, dostupnosti i fleksibilnost. Cilj ovog rada je prikazati sponu između autoindustrije i marketinga. U radu se objašnjava uloga autoindustrije i njezinog brendiranja, digitalnog marketinga i neuromarketinga. Na praktičnom primjeru se prikazuje što ispitanici misle o svojim automobilima, potencijalnim novim automobilima te koji su čimbenici radi kojih se oni odlučuju na kupnju drugih automobila.
Keywords
Languagecroatian
URN:NBNurn:nbn:hr:125:255233
Study programmeTitle: Professional Undergraduate Study of Road Transport
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/ prvostupnica (baccalaureus/baccalaurea) inženjer/inženjerka prometa (stručni/a prvostupnik/ prvostupnica (baccalaureus/baccalaurea) inženjer/inženjerka prometa)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2019-03-18 07:46:25