ZELENI MARKETING NA PRIMJERU PODUZEĆA „HENNES AND MAURITZ“

Milovac, Ljubica

prikaz prve stranice dokumenta ZELENI MARKETING NA PRIMJERU PODUZEĆA „HENNES AND MAURITZ“

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undergraduate thesis

ZELENI MARKETING NA PRIMJERU PODUZEĆA „HENNES AND MAURITZ“

2022. urn:nbn:hr:125:100309

Milovac, Ljubica

University of Applied Sciences of Rijeka
Business Department

Cite this document

APA 6th Edition

Milovac, Lj. (2022). ZELENI MARKETING NA PRIMJERU PODUZEĆA „HENNES AND MAURITZ“ (Undergraduate thesis). Rijeka: University of Applied Sciences of Rijeka. Retrieved from https://urn.nsk.hr/urn:nbn:hr:125:100309

MLA 8th Edition

Milovac, Ljubica. "ZELENI MARKETING NA PRIMJERU PODUZEĆA „HENNES AND MAURITZ“." Undergraduate thesis, University of Applied Sciences of Rijeka, 2022. https://urn.nsk.hr/urn:nbn:hr:125:100309

Chicago 17th Edition

Milovac, Ljubica. "ZELENI MARKETING NA PRIMJERU PODUZEĆA „HENNES AND MAURITZ“." Undergraduate thesis, University of Applied Sciences of Rijeka, 2022. https://urn.nsk.hr/urn:nbn:hr:125:100309

Harvard

Milovac, Lj. (2022). 'ZELENI MARKETING NA PRIMJERU PODUZEĆA „HENNES AND MAURITZ“', Undergraduate thesis, University of Applied Sciences of Rijeka, accessed 02 April 2025, https://urn.nsk.hr/urn:nbn:hr:125:100309

Vancouver

Milovac Lj. ZELENI MARKETING NA PRIMJERU PODUZEĆA „HENNES AND MAURITZ“ [Undergraduate thesis]. Rijeka: University of Applied Sciences of Rijeka; 2022 [cited 2025 April 02] Available at: https://urn.nsk.hr/urn:nbn:hr:125:100309

IEEE

Lj. Milovac, "ZELENI MARKETING NA PRIMJERU PODUZEĆA „HENNES AND MAURITZ“", Undergraduate thesis, University of Applied Sciences of Rijeka, Rijeka, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:125:100309

Cite this item: https://urn.nsk.hr/urn:nbn:hr:125:100309

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Metadata

Title	ZELENI MARKETING NA PRIMJERU PODUZEĆA „HENNES AND MAURITZ“
Author	Ljubica Milovac
Mentor	Robert Strahinja (mentor)
Committee member	Eda Ribarić Čučković (predsjednik povjerenstva)
Committee member	Anita Stilin (član povjerenstva)
Granter	University of Applied Sciences of Rijeka (Business Department) Rijeka
Defense date and country	2022-09-22, Croatia
Scientific / art field, discipline and subdiscipline	SOCIAL SCIENCES Economics Economics of Entrepreneurship
Abstract	Koncept zelenog marketinga razvio se tokom 1970- ih godina prošloga stoljeća. Ovaj koncept pripada društveno odgovornom obliku poslovanja te društveno odgovornom marketingu. Zeleni marketing se odnosi na brojne elemente poput kreiranja ekološko prihvatljivih proizvoda, korištenja ekološki prihvatljivih ambalaža, usvajanje održivih poslovnih praksi no i usmjeravanje marketinških napora prema porukama kroz koje se komuniciraju zelene prednosti proizvoda ili usluga koje se reklamiraju. Kako bi se... More
Keywords
Language	croatian
URN:NBN	urn:nbn:hr:125:100309
Study programme	Title: Professional Undergraduate Study of Entrepreneurship Study programme type: professional Study level: undergraduate Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resource	Text
File origin	Born digital
Access conditions	Access restricted to students and staff of home institution
Terms of use
Created on	2022-11-23 10:15:41

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